AIADA: International Brands Made Gains in January
International nameplates outpaced the competition in U.S. new-vehicle sales last month, accounting for 57.4% of all transactions.


Sales of the new-for-2018 Toyota Camry grew 21.3% in January, making the Camry America’s most popular car and helping to propel a strong overall showing for international nameplates. Photo courtesy Toyota Motor Sales USA Inc.
ALEXANDRIA, Va. — The American International Automobile Dealers Association (AIADA) released January sales figures for the international nameplate auto industry. Brands sold by America's 9,600 international nameplate franchises accounted for 57.4% of all new vehicles sold in the United States last month, up from 55.1% in December.
AutoData Corp. reports that the seasonally adjusted annual rate (SAAR) for December was 17.12 million units versus 17.44 million units a year ago. Total industry unit deliveries, including all brands and unadjusted for business days, increased 1% compared to last January. Sales were down 28% compared to December 2017, in part, theorized analysts, due to the blistering cold that blanketed much of the country in January. International nameplate brands were up 6.4% from January 2017.
"Last month, international brands outperformed the auto market as a whole," said AIADA President Cody Lusk. "Dealers of these brands are starting the year off on a high note and anticipating strong consumer interest in the first quarter, driven in part by tax reform."
International brands were led last month by BMW (up 5% from last January), Nissan (12.1%), and Toyota (17%). Toyota had its best month ever for light truck sales and saw the redesigned Camry's sales climb 21.3% to be the most popular sedan in America. Throughout the industry, light trucks continued to drive sales demand last month, rising 8% as a segment, while cars lagged, slipping 10.8%.
International auto sales in the U.S. totaled 662,412 units in January, down from 882,393 units in December but up from 622,472 units in January 2017. Asian brands occupied 47.6% of the January auto market, up from 44.7 in December. Overall, Asian nameplate dealers sold 549,805 vehicles in January, a 6.6% increase from January 2017.
European brands sold 112,607 units in January, down from 166,496 units in December, but up 5.7% from the 106,556 units they sold in January 2017. They held 9.8% of the January U.S. auto market, down from 10.4% in December.
To read AIADA's complete coverage of January's international nameplate auto sales, click here.
Originally posted on F&I and Showroom
More Digital

Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →
Dealer Debrief: Dealer's Choice Awards
In this week's debrief, host Lauren Lawrence covers reinsurance, IIHS safety picks, and voting for the 2026 Dealers' Choice Awards.
Read More →
JD Power Launches F&I Performance, ID Verification Tools
The resources are the first two offerings by the company's new Dealer Solutions division, which is being led by auto industry veteran Doug Betts.
Read More →
Advanced Safety Features Make a Difference
GM says research shows such technologies have made real inroads in reducing the rate of U.S. collisions as it aims for crash-free roads.
Read More →
Cox Automotive to Acquire Fullpath
The company says the deal brings artificial intelligence-native data and marketing infrastructure to its dealer network for a unified platform.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Dealer Debrief: EV Sales, Brand Loyalty & More
In this week's Dealer Debrief, host Lauren Lawrence covers EV sales, tire brand loyalty, and new industry executive leaders.
Read More →
Reynolds, Corpay Partner to Enhance Dealership Payables
The new connection between the companies is designed to help digitize payments, targeting smoother transactions for automotive dealers.
Read More →
Owner Retention Stakes Have Never Been Higher
Service advisers represent dealerships’ foundation in fostering ongoing customer loyalty, and they must maintain certain standards to keep that foundation strong.
Read More →
Free Public Scoring System Rewards Honest Dealer Prices
CarEdge Dealer Transparency Index is based on verified quotes, and retailers can be rewarded with badges and other marketable proofs of honest pricing.
Read More →