AUL Earns 6th Straight Best Workplace Award
AUL Corp. has been ranked among North Bay Business Journal’s Best Places to Work for the sixth consecutive year.

NAPA, Calif. — F&I products provider AUL Corp. has been honored by the North Bay Business Journal’s Best Places to Work competition for the sixth consecutive year, the company announced. The competition recognizes those Northern San Francisco Bay Area companies that excel in quality, professionalism, respect, fairness, pride, and camaraderie, as voted on directly by their employees.
This year’s winners were selected from more than 100 participating companies and 8,000 anonymous employee surveys. The surveys also underwent a comprehensive review by the business journal’s editorial staff to eliminate any duplicates or fraudulent entries, ensuring a genuine and equitable result.
“Since AUL’s founding in 1990, our people have been our greatest focus and most valuable asset,” said Jimmy Atkinson, the company’s president and CEO. “Their dedication to working hard for our clients and each other has been the fuel for our amazing growth from specialist VSC provider, into a full-service F&I leader. To once again be honored by them strengthens our resolve to stay true to our mission and to our community.”
This year’s competition was co-presented by the Nelson Family of Companies, Exchange Bank, Kaiser Permanente, and the Trope Group. Founded in 1987, the Business Journal’s coverage has expanded from Santa Rosa to the rest of the North Bay area, covering Sonoma, Napa, Marin, Solano, Mendocino and Lake Counties in the San Francisco Bay Area.
AUL Corp. and the other winners will be honored at the annual Awards Gala on Thursday, Sept. 26, at the Hyatt Regency Hotel in Santa Rosa.
Originally posted on F&I and Showroom
More Awards

Voting Now Open for 2026 Dealers' Choice Awards
Voting is now open for the 22nd annual Dealers’ Choice Awards, a program designed to recognize auto dealers’ favorite vendors, suppliers, and finance partners.
Read More →
IIHS Adds to Safety Rankings
A midsize Hyundai and a small Toyota have joined the nonprofit's 2026 Top Safety Pick+ award rankings, thanks to improved crash test results and crash-prevention measures.
Read More →
Time Dealer of the Year Named
David Wright of Iowa rises to the top of nearly 50 nominees across the country on his record of business growth and contributions to his dealership’s community.
Read More →

Automakers Take Home Safety Awards
Tweaks to models put them over the top while others miss out due to substandard crash test results
Read More →
Child Seats Easier to Install in Some Cars
Annual testing scored 2025 models on ease across five categories.
Read More →
5 Industry Legends Join F&I Hall of Fame
The second annual induction recognized luminaries who helped advance F&I training, production, compliance, agency-building and product development.
Read More →
Kia Honored for Auto Designs
Five awards recognize concept vehicles, including ‘transformer’-type model.
Read More →
Winners of 2025 Dealers’ Choice Awards Announced
Now in its 21st year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 32-category online survey.
Read More →
2025 Dealers' Choice Awards Voting Closed
The 2025 online survey will remain open until 11:59 PM on Monday, May 19.
Read More →