CDK Global, an automotive retail software provider, launched the CDK Dealership Xperience, an open and integrated platform to help dealers sell and service cars and operate their businesses simply in a digital world. The new platform provides a foundation of built-in functionality that unifies workflows at the dealership into a single experience, designed to increase employee proficiency and elevate consumer experiences.

“Digital transformation has long been present in other industries – from financial services to health care to manufacturing. Each industry has examined the experiences of their end users, reviewed their own processes, and implemented the right technologies to better deliver what their customers need,” said CDK President and CEO Brian MacDonald. “For automotive retailers to successfully adapt and thrive alongside rapidly changing consumer expectations, they must fundamentally change and simplify how their dealerships operate. Similarly, it means changing our approach and investing in a new platform that integrates workflows across all areas of the dealership.”

The Foundations Suite is at the heart of CDK Dealership Xperience platform, which extends the ability for dealers to operate their business on one platform while increasing control over the consumer’s retail journey digitally from start to finish. It includes:

• CDK’s dealer-management system technology, paired with features that modernize the front office with digital retailing, e-signing, and a desking solution that will shorten the deal process for dealers and consumers.

• Accounting capabilities, digital document archiving, and artificial intelligence-assisted business management to strengthen overall dealership operations

• Online service scheduling, digital service recommendations and faster, more-accurate receiving with parts scanning to maximize efficiency in fixed operations.

The CDK Foundations Suite integrates with new additional advanced solution suites—the Modern Retail Suite, the Fixed Operations Suite and the Intelligence Suite—to expand dealers’ business potential while further accelerating performance.

The CDK Dealership Xperience is available now, with the Foundations Suite being granted to existing CDK DMS customers with free implementation at the time of contract renewal.

“With the CDK Dealership Xperience, we’re leveraging our depth of experience and unique ability to deliver solutions at scale to ensure all dealers are equipped to handle the needs of the changing automotive retail landscape,” said MacDonald. “We believe in the value and impact dealers have on our industry every day, and we’re proud to continue investing in their success.”