Kelley Blue Book Enhances Instant Cash Offer
Kelley Blue Book unveiled new enhancements to its Instant Cash Offer solution, including a new admin tool and consumer-facing condition quiz.
The Instant Cash Offer tool is designed to ease friction between car buyers and sellers during trade-ins and sell-for-cash offers.
Pexels/Karola G
IRVINE, Calif. — Kelley Blue Book will soon offer two new enhancements to its Instant Cash Offer tool, helping drive inventory and sales opportunities to dealers, the company announced.
Instant Cash Offer, a tool designed to ease friction between car buyers and sellers during trade-ins and sell-for-cash offers, will debut a new admin tool for dealers and condition quiz for consumers in the first quarter of 2019. These features enhance an Instant Cash Offer tool that is growing in popularity. In fact, Kelley Blue Book saw 41% year-over-year growth in the number of offers generated in 2018, executives said.
“The Instant Cash Offer tool helps drive inventory to dealer showrooms by aligning with consumers’ trust and confidence in the Kelley Blue Book brand,” said Colin MacGillivray, vice president and general manager of Kelley Blue Book Dealer Solutions. “Aligning with Kelley Blue Book not only helps eliminate friction in the vehicle review and offer process, but also provides dealers with a cost-effective source for inventory acquisition.”
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