Sonic Automotive Selects ReconVelocity for Install Across Nationwide Dealerships
ReconVelocity announced today it has been selected by Sonic Automotive to install its full suite of products across 100 dealerships.

ReconVelocity announced today it has been selected by Sonic Automotive to install its full suite of products across 100 dealerships.
Image by Tayeb MEZAHDIA from Pixabay
DESTIN, Fla. – ReconVelocity, the auto industry’s leading reconditioning software solution that enables dealers to be retail-ready faster, announced today it has been selected by Sonic Automotive to install its full suite of products across 100 dealerships representing 25 brands. Sonic Automotive is the fifth largest dealer group in the country.
Saving time in reconditioning adds margin to the bottom line.
ReconVelocity automates the reconditioning process and improves communication between all personnel and departments involved in the process. The ReconVelocity platform is an intuitive cloud-based workflow suite of solutions that are customizable to the unique recon needs of each dealership, allowing dealers to reduce their recon time by half and increase their profitability.
Sonic Automotive evaluated the ReconVelocity solution at seven of its locations, where it proved to help teams accelerate their recon processes by at least 3 days, and simultaneously exposed the potential for improvement and greater profitability.
“Saving time in reconditioning adds margin to the bottom line,” says Jeff Dyke, President of Sonic Automotive. “We are very excited to have this tool and believe that it will speed up our cycle times and allow us to sell more cars.”
“Sonic Automotive is looked to as an industry leader that applies best practices to every aspect of their operations. We are honored to be a part of their extended team and look forward to helping them drive even greater performance by improving their reconditioning process,” says Hugh Hathcock, Owner of ReconVelocity.
ReconVelocity and its renowned team of Recon Experts will begin installation and training across Sonic’s 100 dealerships immediately.
ReconVelocity will be showcasing its reconditioning workflow software and these latest features at NADA 2020 at the Las Vegas Convention Center, February 15 - 17. For a demonstration, contact [email protected] or visit booth #3827C. For more information, please visit www.reconvelocity.com
Read: Manheim Express to Make Dealer-to-Dealer Sales Easier than Ever
Originally posted on F&I and Showroom
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →